70% of New Meme Coins Don't Survive Their First Day, CoinGecko Finds
A new CoinGecko report puts hard numbers behind something most traders already suspected: the vast majority of meme coins launched on Pump.fun are dead within hours of going live.
Key takeaways:
- Roughly 68.7% of all tokens ever created on Pump.fun recorded their final trade on the same day they launched.
- Including one-day survivors, over 80% of these projects are effectively finished within 24 hours.
- Only 4.55% of tokens managed to stay active for more than 90 days.
The report draws on data covering more than 18.67 million tokens created on Pump.fun between January 2024 and June 2026, and the picture it paints is stark. Of those, 68.67% roughly 12.8 million tokens never traded past their launch day. Another 2.18 million lasted just one additional day. Put together, over 80% of everything ever launched on the platform was effectively dead within a day or two.
On the other end of the spectrum, only about 850,000 tokens 4.55% of the total stayed active beyond 90 days. Even that number likely overstates real survival, since the study only tracks trading activity on Pump.fun itself. Tokens that "graduate" and move to decentralized exchanges like Raydium, Meteora, or PumpSwap aren't captured in these figures, so some short-lived-looking tokens may actually still be trading elsewhere.
Why So Many Tokens Die So Fast
The core driver behind this failure rate isn't complicated: creating a meme coin on Pump.fun is cheap and effectively frictionless. When a launch doesn't get traction, creators tend to abandon it almost immediately and move on to the next one rather than trying to revive it. That behavior, multiplied across millions of launches, is what produces this kind of mass token turnover.
The decay curve is gradual after the first couple of days rather than cliff-like. About 4.12% of tokens lasted 2-3 days, 3.44% made it 4-7 days, and 2.47% survived 8-14 days meaning attrition keeps chipping away at the pool well past the initial launch window, just at a slower pace.
What This Means for Traders
CoinGecko was clear that this data is meant to be informational, not investment advice, but the takeaway for anyone active in the meme coin space is hard to ignore. The base rate for a brand-new Pump.fun launch surviving even a single extra day is low, and the odds of long-term survival are extremely thin.
That doesn't mean meme coins can't produce outsized short-term moves; plenty do, in the hours right after launch. But it does mean position sizing, exit planning, and treating these as high-risk, short-duration trades rather than long-term holds are essential if you're going to touch this corner of the market at all.
